ADEX BEIJING 2017
From 31 August to 3 September, ADEX Beijing will take place at the Chaoyang Museum of Urban Planning, organized in partnership with Shenteng (Beijing) Science and Technology Trade Co. Ltd. It will be held in conjunction with Beijing Ocean Week, a series of festival celebrations with an educational focus on conservation and diving, supported by The Pacific Society of China.
The Chaoyang Museum of Urban Planning may sound like a peculiar place for a dive expo, but don’t let the name deceive you. Surrounded by the Olympic Volleyball Stadium and other notable places in the city’s CBD, the building embodies the development and progression of the area. Yet at the same time, there is a presence of the old. The rooftop’s undulating silhouette mimics a Zhou-dynasty pattern known as “lucky clouds”, a theme also used in the Olympic Games. In an ancient city, alive and aloud with new innovations, this building is a fitting location to host the dive industry’s biggest expo in Asia, just as diving begins to make waves in China!
ADEX China 2017 International Dive & Watersports Expo
In 2014, ADEX held its first dive expo in Shanghai. Since that time, the ADEX brand has continued to develop in China – a nation with a burgeoning dive industry, a growing number of individuals eager to explore the seas, and an increasing amount of environmentally- conscious people willing to support ocean conservation, which is a central focus of ADEX.
This year, things are getting bigger and better, with two expos due to be held in Beijing and Shenzhen!
ADEX CHINA 2016
With the success of the Singapore event, ADEX expanded to China in 2014 and in 2016, ADEX China was successfully co-organised by Underwater360 and Beijing BeiAo Convention & Exhibition Co., Ltd. Taking place over three days from September 2 to 4, 2016, the dive expo consisted of programmes related to recreational diving, freediving, tekdiving, underwater photography and marine conservation efforts, including presentations by world-renowned photographers focusing on their passions and their work.
Together with dive gear, underwater photo and video equipment, and diving trips on offer all under one roof, the event attracted both diving enthusiasts and organisations that have businesses in the diving industry from all around the region, with a total of 15,783 visitors over the three days.
ABOUT ASIAN DIVE EXPO (ADEX)
Boasting a history of 21 years, ADEX has been, and is still, the biggest and longest-running dive expo in Asia. It is one of the industry’s “must-attend” events. From across the globe, it brings together distinguished VIPs and speakers, business owners, dive operators, enthusiasts, marine conservationists, and everybody with a passion for the underwater world. The event is endorsed by major organisations in the industry, such as DEMA (USA) and the Singapore Tourism Board (STB).
Successfully organised by Underwater360 (UW360) for seven years, ADEX continues to attract strong crowds of trade exhibitors and industry icons, drawing enthusiasts who want to meet and mingle with the professionals, and learn about the latest gear, the best dive trips, and the work of the industry’s most creative people. ADEX 2016 attracted a total of 57,793 visitors over its three days.
ABOUT UNDERWATER360 (UW360)
UW360 is a platform where divers come to get information about the region’s diving and to share their experiences with other divers. It is also a partnership between the three dive-industry giants of the Asia-Pacific region: Scuba Diver AUSTRALASIA/OCEAN PLANET, Asian Diver and ADEX. Combined, these three champions of the sea bring over 70 years of scuba diving experience to the table. UW360 brings together content loved by magazine and website readers alike. It is enriched with multimedia, blogs, forums, and access to all mobile and tablet platforms.
ADEX OFFICIAL PUBLICATION
The ADEX China official publication, Scuba Diver AUSTRALASIA, is a regionally focused magazine, staying true to its roots with its editorial exclusively covering Asia-‐Pacific, with one story from Australia in each and every issue. Scuba Diver AUSTRALASIA specialises in dive travel and marine conservation, and is the official media partner of Divers Alert Network (DAN) Asia-‐Pacific.
THE ASIAN DIVER AND SCUBA DIVER CHINESE E-MAGAZINE
The Asian Diver and Scuba Diver Chinese e-magazine is a compilation of the most exciting content from each issue of Scuba Diver and Asian Diver, and includes an exclusive section for ADEX with the most up-to-date information on the expo. Every issue, the Scuba Diver section also includes one extra article from an Asia-based contributor, showcasing the abundant talent in Asia. Besides attracting a wider range of Mandarin-speaking readers and dive enthusiasts from Asia, the e-magazine also raises the bar for dive magazines around the world, bringing stories and images from internationally renowned journalists direct to you.